Bustins Jeans, the sustainable denim brand
Originally created for American miners in the nineteenth century, those first jeans did not cease to gain fame over the decades. So much so that today it is impossible to find a closet without jeans, no matter the age, sex or tastes of each person.
The resistance, durability and infinite versatility of this garment conquered us, as well as several brands dedicated exclusively to the manufacture and sale of jeans.
However, due to the high demand for this garment, many of these brands delocalized production to developing countries, where production costs are lower and environmental laws are more permissive or non-existent.
Over time, this situation has turned the fashion industry into one of the most polluting industries on the planet, responsible for 5-10% of greenhouse gas emissions. Not only that, but it is an industry with a high demand for water, a resource to which, in the countries of production, not all the population has access.
On the opposite side of the board, we find some fashion brands such as denim fashion brands, such as the denim brand Bustins Jeansthat put into practice the slow fashiona more ethical and responsible business vision than that of the big companies in the sector.
Sustainable jeans, when fashion respects the planet
Follow the slow fashion means applying a business philosophy that is more respectful of the planet, far from the abusive and polluting practices of fast fashion brands.
This new philosophy is based on four pillars: the origin and quality of materials, domestic production, a timeless catalog and "zero waste" production. The aim is to produce jeans that are more sustainable, more ethical and of higher quality.
The origin and quality of the materials
Instead of turning to suppliers halfway around the world, Bustins, as a slow fashion jeans brand, works with local producers who supply quality materials. One of them is organic cotton, the main raw material used to make its sustainable jeans.
Domestic production
The brand creates all its garments in its small workshop on the Costa Brava, where most of the work is done manually. In this way, they give quality employment to local people.
Timeless catalog
Fast fashion is based on the seasonality of products and a varied catalog; production for production's sake. Bustins Jeans, on the other hand, sticks to a timeless and limited catalog, made up of denim that can be worn all year round. Reduced production volume, prioritizing quality over quantity.
Zero-waste production
One of the brand's objectives is to make jeans that are increasingly sustainable and environmentally friendly. To this end, they continue to improve their manufacturing processes so that the impact of their activity is harmless to the planet.
The true cost of a pair of jeans
Due to their production site and infrastructure, the major denim fashion brands can offer their products at reduced prices.
For the sum of 30-40 euros we can buy a pair of jeans in a department store, but the label never reflects the true price of those pants: labor exploitation in third world countries (even of children), pollution of the planet and disproportionate use of water in those areas of the world.
A price that is too high for a garment that will probably be discarded after a few uses, either because it deteriorates quickly or because it has "gone out of fashion".
On the other hand, behind the prices of Bustins Jeans, higher than those of fast fashion brands, there is a craftsmanship, ethical and conscious of the only planet we can leave to the next generations.
What price do you put on jeans?
What about the future?